OUR STORY
Pokerface was built to escape the ordinary.
While most streetwear brands were chasing Western aesthetics or borrowing from others, we chose to tear up the playbook.
No playing safe. No fitting in.
We looked at our streets — the chai stalls, the gullies, our heroes, the chaos, the colours, the energy that makes India, India—and turned it into something that’s truly ours.
Streetwear inspired by our own culture.
FOUNDER'S NOTE
Those who rebel are often the pioneers of change. Pokerface was built on that belief.
After spending over a decade in the creative industry, I realised that the most exciting ideas live outside the expected path. Today I am a DJ, and I also run my own streetwear brand.
Pokerface stands for escaping the ordinary. Instead of following trends, I set out to challenge them - remixing Indian culture with Western streetwear to create something unapologetically original.
It's not just a brand. It's a journey. And I strongly believe there's a lot that can change in the Indian streetwear game. Come build the culture with us.